Create different looks with face base makeup applications.

Basic looks include:

Matte (dry makeup application):
Achieve a matte look by applying only matte makeup products.
Make sure to apply face powder for a soft suede finish.
Best for fuller coverage and oily skin.

Shimmer (dry application):
For best results, apply a light textured face powder before applying shimmer.
This will hold the shimmer and give an overall better looking effect.
Apply natural shades to highlight brow bones and cheekbones.
A perfect evening application for a night out in San Francisco.

Natural/Fresh:
Use minimal makeup and go easy on the matte textures.
For an natural and fresh look, apply tinted moisturizer, mascara, cream blush and a juicy gloss.
An ideal daytime application and perfect for brides and wedding makeup.

Dewy/Glossy (wet application):
For those who love a dewy look, go big on cream blushers and cream shadows and use a lighter textured foundation.
Lipstick can also be applied to the cheek apples for vibrant dewy color.
Finish off with a heavy duty lip gloss.
A dewy look requires as little powder as possible, therefore not the best for long lasting coverage or oily skin.