San Francisco Makeup photo shoot

In most cases Less Is More!

It’s not how much makeup you apply, it’s the technique in which you apply it. One thing I’ve learned as a makeup artist is that a little makeup can go a long way.

Apply your everyday makeup to look more natural.

Always apply your face moisturizer/primer and then conceal your blemishes and discolored areas.

Lightly apply a face powder to then set your concealer.

This makeup technique is a more natural approach compared to applying your face foundation to the whole face.

For fuller coverage, apply a tinted moisturizer before you apply your concealer.

You can also combine your daily face moisturizer and your foundation for a lighter texture.

1970s
Face: Women kept their faces fresh and natural and foundation makeup was not worn as much. Women preferred to have a healthy, glowing tan. Generally when foundation was applied, it was kept looking dewy and no powder would be applied.
Cheeks: Blush was not worn too regularly, muted shimmery colors were applied but overall women wanted a natural bronzed look.
Lips: Frosted/shimmery natural lip colors continued into the 70s.
Eyes: Eyes were also kept very natural. Pearly shimmery eye shadows were applied and women continued to keep lashes glamorous but soft.
Brows: Eyebrows became thick and natural.

1980s
Face: Makeup was generally applied quite heavy in the 80s. Both foundation and powder was generally applied and the more color the better. It was popular for women to match their makeup to their clothing.
Cheeks: Bright Colors were used to accentuate cheek bones, particular bright shades of pinks.
Lips: Vibrant lip colors includes red, hot pinks, oranges, purples, pretty much every color of the rainbow.
Eyes: Eye shades were also very colorful, electric blues, greens and orange shades were particularly popular. Eyes were worn bold, heavy eyeliner and black or colored mascara was applied. Teal and blue eyeliner also added to this look.
Brows: Were worn natural and thick and somewhat bushy.

1990s
Face:Makeup was applied to achieve flawless skin and contoured structure for a more conventional look. Popular shades became earthy with brown undertones.
Cheeks: Bronze, peach often in matte texture.
Lips: Browns, wine and berry shades were mostly worn. Heavy lip liner was often applied. Glossy lips had not faded however matte lips became the main look.
Eyes: Thick black/brown eyeliner was worn on the top lid.
Natural eye shadows were applied, mainly browns and mostly in matte shades.
Brows:Followed the natural brow pattern while attaining a smooth outer brow arch.