Makeup Trends – Part 1

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Makeup trends have changed dramatically over time!
The modern evolution of makeup started in the early 1900s. Prior to this time, women were using toxic “cosmetics” containing lead and mercury.
Max Factor was the first to introduce motion picture makeup in 1914, followed by lip gloss in 1930 and Pancake Makeup in 1937.
Makeup and fashion trends have shaped women throughout history.

1920s
Face: Cream/ivory powder shades.
Cheeks: Shades of rose, raspberry and orange
Lips: In the middle of the 20s, popular lip shades included plums,deep reds, deep brownish reds and orange.
Towards the end of the decade, women began to wear shades of raspberry,rose and medium reds.
Lipstick was applied as a “Cupids- Bow” to the upper lip.
Eyes: Eye makeup was worn quite dark, edged with black. Eye shades such as grey, turquoise and greens were often applied.
Brows: Brows were drawn on with black/brown ink to create a thin, down sloping brow.

1930s
Face: Foundation Colors worn were Gardenia (white & waxen) and Tea Rose (ivory with a touch of pink). Complimenting powders were light mauve (maybe with a touch of light green) and rich ivory.
From the mid 30s women began wearing ivory with shades of pink, blue and orange cream.
Towards the end of the 30s women began to take a more natural approach by applying more pink undertones.
Cheeks:Early 30s, light pinks were used if any.From mid 30s raspberry shades, yellow reds and purple reds became popular.
Lips: light rose, raspberry tones, chinese red and orange.
Bright red shades became popular later in the decade.
Lipstick was applied as an elongated bow rounded and flared at the corners, also known as the “rosebud mouth”.
Eyes: blue, bright violet, green, brown and orchid were popular.
Brunettes often applied grease paint for a more exotic look. Shimmering shadows were an evening trend, applied from the upper lid to the brow.
Darker shades were applied to the crease of the eye creating depth.
Brows:Brows were plucked off or shaved entirely and then drawn on.